Privacy Policy

Last updated: July 2026

1. Data controller

The controller within the meaning of the General Data Protection Regulation (GDPR) is:

Amela Fashion
1207 Delaware Ave #3924
Wilmington, DE 19806, USA
Email: anna.fashion.support@gmail.com

2. Collection and storage of personal data

When you visit our online shop and when you place an order, we collect personal data such as your name, address, email address, payment details and IP address. This data is processed in order to perform the contract and to take steps prior to entering into a contract (Art. 6(1)(b) GDPR), to comply with legal obligations such as tax retention requirements (Art. 6(1)(c) GDPR) and, where you have given your consent, for marketing purposes (Art. 6(1)(a) GDPR).

3. Disclosure of data

In order to process your contract, we pass data to the following categories of recipient: delivery providers for the dispatch of your order, payment providers for processing payment, and our hosting and shop system provider Shopify. Appropriate data processing agreements under Art. 28 GDPR are in place with these providers.

4. Cookies and tracking

Our shop uses cookies that are technically necessary to run the shop (for example the basket and login) and – where you have consented – analytics and marketing tools such as Google Analytics, Google Ads and/or the Meta (Facebook/Instagram) pixel to measure reach and optimise advertising. You can give, adjust or withdraw your consent at any time via our cookie consent banner.

5. Your rights as a data subject

You have the right to access, rectification, erasure, restriction of processing, data portability and the right to object to the processing of your personal data (Art. 15–21 GDPR). You also have the right to lodge a complaint with a data protection supervisory authority in the country where you habitually reside.

6. Retention period

We store personal data only for as long as is necessary for the purposes set out above, or for as long as statutory retention periods require – in particular commercial and tax retention periods, which are generally 6–10 years.

7. Contact

If you have any questions about data protection, you can reach us at anna.fashion.support@gmail.com.

Questions? Get in touch.